Meet Karenna – Winner of Our $50,000 Mumpreneur Package!
REAL-LIFE MUMS / JAN ‘2020
Meet Karenna – Winner of Our $50,000 Mumpreneur Package!
Karenna Wood, founder of Your Fertility Hub, shares her secret to success and opens up about the reality of being an ordinary mum and an entrepreneurial business owner. From an office in her shed to chasing rogue prams down the street, nothing will stop her on her mission to break the taboo around the silent heartbreak of infertility.
Words Charlotte Newton
Your Fertility Hub is designed to get people talking about fertility. According to Karenna, infertility affects up to one in six families; she calls this the silent heartbreak.
“It’s still a taboo,” she says, “there’s still a stigma and no-one is talking about this. There’s research to show that those going through infertility have the same levels of stress, anxiety and depression as people with a terminal illness. It is that serious.”
Karenna, 35, and her husband, Lee, emigrated to Perth from England in 2011. They now have three children: Isla (6), Ellie (4) and Jack (10 months). Her background in Childbirth Education, HypnoBirthing, HypnoFertility and as a Fertility Coach since 2012 has given her direct insight to the consequences of infertility. Karenna’s altruistic nature is evident in the very foundation of Your Fertility Hub, which came from a desire to support other women when they feel emotionally drained by this condition.
“I’ve seen how dangerous it is when we compare ourselves with others. We need to be real, and we need to be vulnerable.”
“Too often the focus is solely on medical reasons for infertility, but mental health and stress is so important in understanding this condition,” Karenna says. Her wealth of knowledge is evident as she discusses how stress hormones are produced in the same part of the body as reproductive hormones.
“So if you’re stressed,” she says, “your body goes into survival mode and thinks it’s not the right time to conceive—and it’s the same with birth too. Your body doesn’t do what it’s naturally designed to do.” Karenna is clearly fascinated by this link and she’s keen to get women talking about fertility as it’s an issue which so many still shy away from.
“Infertility is a temporary situation. It feels permanent but it is temporary. There is a way to become a parent if you keep going.”
Through Your Fertility Hub, launched in 2017, Karenna has coached 121 women and says that receiving those pregnancy messages and baby pictures is “just the best”. Her passion is evident as she says, “It’s so special and such a privilege to be with these women and I feel so close to these families that I’ve had the opportunity to work with. And what’s so important is that infertility is a temporary situation. It feels permanent but it is temporary. There is a way to become a parent if you keep going. I am the luckiest person in the world to do this job and it lifts my soul.”
Karenna explains, “It’s heartbreaking when everyone around you is getting pregnant but I’ve seen how dangerous it is when we compare ourselves with others. We need to be real, and we need to be vulnerable. That goes for all women.”
The aim of Your Fertility Hub is not just to help individuals but also to educate society at large to be more sensitive. She says, “People think it’s ok to ask women when they will hear the pitter-patter of tiny feet. I’ve had clients literally run out of the bread aisle of Coles because they can’t bear that conversation.”
It may come as a surprise to learn that Karenna does not have her own fertility story. She candidly reveals that she felt like a fraud when she first started out in this industry, “I felt like I wasn’t good enough. Everyone else had suffered through infertility and could share personal experience. I just couldn’t get out of my own head.” It was her sister that reframed the situation saying, “You don’t choose a heart surgeon because they’ve had heart surgery. You go to them because they have the knowledge and skills you need.”
Learning from her many clients, Karenna has developed an abundance of wisdom in this area. She has found, “For me it works better because I’m not trying to compare my story and fit in with them. And it’s not about going backwards and dwelling, it’s about being positive and moving forwards.”
This is a lesson that Karenna has put into practice in her own life. She has been supported by her husband who pointed out that everyone starts somewhere. She recalls his encouragement at the beginning, “He said, ‘There you are. You have one Instagram follower, now you have eight, now ten.’” Karenna now has more than 1,000 Instagram followers. “So, she says, “for any mums out there who are thinking they couldn’t do what I do, don’t compare my middle to your beginning. Just give it a go, because you never know until you try.”
Your Fertility Hub has grown from humble beginnings, “When I started out, I made a space in my shed that I literally had to climb into. It looked great on camera, but I was surrounded by boxes. Too often we see images on social media which aren’t real. I’m a hot mess most of the time, but you don’t see that part of it when you are comparing yourself to others.”
“It’s hard with the baby as well”, she says, “ The other day I’d done the school run and got the baby back in the car. Then I’m driving off and on a call with a client in New York and there’s my pram, rolling down the street next to me because I’ve forgotten to put it back in the car! Argh!” she laughs.
Karenna says, “Juggling it all is a daily battle, basically. I work early in the morning and late at night. When I try to work when the kids are around, it doesn’t work. But it’s about snatching bits of time and valuing my business enough to get childcare when I need it, even if the business isn’t paying at that point. And to put effort in to the stuff around the edges, like the social media, that isn’t necessarily the service that you offer but it’s important.”
With no extended family in Perth, being organised and using available tools helps Karenna to manage the day-to-day aspects of motherhood whilst running a home and a business, “I’ve got a two-week meal plan and I get the food delivered direct to my bench. That, and I use childcare when I need it.
“Both my girls will be in school from February so it will be working around five nap times and how much work I can get done whilst Jack is sleeping. I often get to the end of the day and I’m crying because I’m over-tired and I feel like I’ve failed the kids because I’ve been saying ‘just a minute, just a minute’ all day and I think, God, I could have done that better. Like all mums do.”
Karenna’s authenticity is tangible as she is honest about the challenges of being a Mumpreneur. However she doesn’t value self-pity saying, “I’ve got a little phrase stuck up in my kitchen which says, ‘Tomorrow is a new day. Try again.’” It’s in line with her philosophy for fertility treatment as she reiterates the benefit of building yourself back up and then moving forward. To do this in business, Karenna advises, “Find your tribe. You don’t have that water cooler chat, but it’s important to have a support network of other mums doing the same as you.”
“I do have those crazy days where I just think this would be so much easier if I just worked in an office!”
After a bad night with the kids, Karenna has a good cry in the shower and then gives herself a slap before focusing on gratitude in her journal, “Writing changes how you think about things. And being grateful for where you are right now means you are starting from a better start point. Just go outside and feel the sun on your face; notice the little things.”
Karenna is grateful that she gets to be there for sports days and swimming carnivals saying, “That’s what’s important to me. I do have those crazy days where I just think this would be so much easier if I just worked in an office! Then I wouldn’t have to work late tonight and be kept awake wondering about Pinterest…but then I couldn’t be there in my kid’s lives the way I want to be.” Joking about the challenges of motherhood aside, it is abundantly clear that Karenna’s family is everything to her. And she wants to bring that joy to other women across Australia and the world.
When considering the future of Your Fertility Hub, Karenna smiles, “An App is coming soon. This will include a monthly membership where people get even more support and contact with me. The next step is gaining pre-registrations so that I can launch the App.
“I’ve got big dreams and I’m going to find a way to make them happen. I want to be able to show my family that you can do what you love, and follow your passion, even if it doesn’t work the first time.”
As Karenna forges ahead with attitude and passion, further success seems imminent for her– and for hundreds more women on their fertility journey.