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Meet the Aussie mums making a career on social media.

Increasingly, new mums take to social media as a creative outlet while adjusting to motherhood, with some building up enough of a following to turn it into a career.

Marketers and brands know that in 2019 audiences are after authenticity, so they flock to these mums who are open and honest about their journey through motherhood – the good, the bad and the ‘insta-worthy’.

These Influencer mums do a lot more than just post cute photos of their kids; they are content creators and successful businesswomen, who share advice on pregnancy, style, health, travel and fitness. They have created a community of mums who can relate to their struggles and learn from their tips and sometimes just share in a laugh.

Here we’ve collected some of our favourite Victorian Influencers to follow for your daily dose of motherhood, fashion and travel and lifestyle inspiration.

1. @flatoutmum

After having four boys in five years (including identical twins!), Olivia Anderson saw a gap in the market for a twin feeding pillow. Busy Mums need an extra pair of hands, so the Twincredible was born. From there, arose a website and social media for twin families and the natural evolution was Olivia sharing more of her life, tips and products she loves to a wider audience.

This platform allowed Olivia to share more of her busy life with four young boys, but also her love of flat shoes. Always showing a real and honest take on motherhood (not just the highlight reel) with the mission to empower, inform and celebrate #Mumlife

Olivia prefers to encourage Mums to look after themselves as much as they do their children. She introduced the first Retreat designed specifically for Mothers back in 2016 and now they have extended from Melbourne to Bali, where her third sold-out international Retreat is about to be held.

Visit Olivia’s websites at www.flatoutmum.com.au, www.twincredible.com.au, www.flatoutmumretreats.com.au

2. @bambiandbaby_

Elizabeth Anile, like many 20-something-year-old women, had a pretty straightforward plan for her life. First came the career, then love, a home and a family. She got all of these things; an accomplished journalist at 25, she got the man, the fairytale-style proposal, and ultimately the pitter patter of tiny feet.

At 26, Elizabeth’s life was torn apart. A young woman who barely a year before hadn’t even thought about motherhood suddenly found herself alone with a new baby. A former career woman was, overnight, a full time single mum.

Despite the curve balls life has thrown, Elizabeth’s positivity shines through her writing and her love is personified in her beautiful, happy, bubbly baby boy.

“I guess what I want to get out there is the message that you’re not alone,” she says. And her most important message? ‘Its not a bad thing being a single mum, it’s empowering and a blessing’.

You’ll find Elizabeth’s blog at www.bambiandbaby.com

3. @mama.duck.said

Ange Cowan is a Ballarat mum sharing her mum life stories in a light hearted way.

It took her two years to get pregnant with her first child as she has endometriosis and also polycystic ovaries.

She then went on to have three kids under three, and tries to share her high and lowlights so other mums don’t always feel so alone.

Ange wants all mums to feel supported and to know that we are all going through struggles (some just hide it better than others).

Ange also loves to share her favourite parenting jokes and quotes along with some of her favourite products helping her get through motherhood (including wine).

4. @houseofharvee

Krystal Giardina always wanted to be a mum. She always wanted to be a Disney Princess too, but she knows you can’t have everything.

Turns out, being a sleep-deprived, clean freak, pasta eating mother of three, led her to social media where she began to share images of her home. Now, only a short few years later, while pregnant with her third child she appeared from behind the camera and is now a familiar face.

Juggling motherhood, owning a business, wife, blogger, Influencer and cleaner (someone’s got to do it), Krystal shares her life and family through her platform and her positive, encouraging, yet REAL attitude to life and parenting resonates with mothers everywhere.

Krystal is mother to Vienna, Harlow and Baby boy, Avery, wife to Aldo, body image and self-love advocate and long-time Grey’s Anatomy fan.

Krystal hopes to continue to share her love of style, interiors and motherhood journey with her followers for as long as they want to follow along.

You can also find Krystal at houseofharvee.com

5. @amypapadatos_

Determined, aspirational, resilient and ambitious – she is Amy Papadatos. Above all else, she is a wife, a mother and a successful business owner.

With a love for adventure, travel, fashion and a keen eye for detail, Amy is courageous in the pursuit of what sets her soul on fire. A goal getter and a trend setter, Amy is a dynamic woman who beautifully shares her experiences of the world around her one Instagram square at a time.

It is impossible to ignore her happy-go-lucky personality that shines through her pictures – lusting over her locations and outfits each and every time.

6. @justamelbournemama

Amanda Morley (@justamelbournemama) started her Instagram page towards the end of 2017 as a means to share snaps of her unborn son, Hudson.

Already a mama to a teenage girl, having a baby again was exciting and Amanda couldn’t wait to share this new journey through her page.

Showcasing her newfound love for baby boy fashion, with Hudson as her muse and at-home baby model, Amanda’s page began to grow. At just three months old, Hudson made his first career move from modelling for his mama to modelling in campaigns.

In a twist of awesomeness, Amanda also learnt that she was three months pregnant and Hudson was soon to be a big brother – both Hudson and Easton shared the exact due date a year apart!

Amanda and Tinashe (@justamelbournedad) quickly learned the term Irish twins…and yes they have their hands full!

At 11 months and 3 weeks between them, Easton has joined Hudson in his modelling career. Life in Melbourne is definitely busier, but lattes, brunches and Melbourne events are still on the menu for this family.

7. @real_mumma

Adele Barbaro is the ‘mumpreneur’ and blogger behind The Real Mumma, where she shares an honest and raw insight into motherhood.

In 2018 Adele started MAMA Wine Co. Adele wanted to take the confusion out of the hundreds of wines on offer with a range that has been developed, tried and tested by everyday mamas.

“One day I was hosting a dinner party and the men were talking about the wine pairing well with the dinner and commenting about its complexity and legs. I turned to my friend and said, I wonder if there is a wine that pairs well with all my washing? And then and there, the cheeky Mama Wine Co. began,” Adele shares.

MAMA is 100 per cent Australia made and comes from only the best vineyards, sourced after countless trips to find the perfect drop for having a cheeky little giggle at motherhood.

The all new ‘It’s Me Time’ Moscato and the ‘Pairs Well With Bad TV’ Pinot Noir is available for a limited time only from www.mamawineco.com

Meet the Aussie mums making a career on social media.

Increasingly, new mums take to social media as a creative outlet while adjusting to motherhood, with some building up enough of a following to turn it into a career.

Marketers and brands know that in 2019 audiences are after authenticity, so they flock to these mums who are open and honest about their journey through motherhood – the good, the bad and the ‘insta-worthy’.

These Influencer mums do a lot more than just post cute photos of their kids; they are content creators and successful businesswomen, who share advice on pregnancy, style, health, travel and fitness. They have created a community of mums who can relate to their struggles and learn from their tips and sometimes just share in a laugh.

Here we’ve collected some of our favourite NSW and Queensland Influencers to follow for your daily dose of motherhood, fashion and travel and lifestyle inspiration.

1. @mumpacktravel

In 2016 solo mum Evie Farrell and her daughter Emmie left Australia with a backpack and a dream of spending time together. For more than two and a half years they travelled through Asia, living a completely different life to what they had at home and learning about the world beyond the suburbs. “I was working full time and trying to work out how to spend more time with Emmie,” said Evie. “As soon as I realised it was cheaper for us to travel than stay at home I started packing up.”

It was the best decision she could have made.

“This trip changed us,” said Evie. “We know each other so well now, we’ve spent so much precious time together and we have the most incredible memories.”

Evie and Emmie have been in Sydney for the past six months while they finished their book, Backyard to Backpack, all about their adventures. It’s available for preorder and is in-store from 5 August.

You can find Evie on Instagram at @mumpacktravel and at www.mumpacktravel.com

2. @theconniediaries

Connie, an entrepreneur, mother, step mother and wife living on the Central Coast NSW is passionate about the simple things in life and raising her boys simply in their coastal home town.

Connie and her family travel often in their renovated vintage caravan seeing many beautiful parts of our country. When they’re not traveling, you’ll find them having slow days around home crafting, gardening, cooking or you’ll catch them outdoors by the beach, 4×4 driving or taking a hike.

Between traveling and slow days, Connie manages her travel blog and a popular online business @thetimbatrendandfolk where her husband and herself hand make a variety of shelves for around the home.

3. @allherflowers

Elle Rampling is a photographer and mother to three girls; Audrey, Harriet and Magnolia. A recent sea change has seen Elle and her family move from an area surrounded by horses and paddocks in rural Australia to a sweet old cottage in a sleepy beach town on the Mid North Coast of NSW.

Elle is a lifestyle photographer, specialising in capturing families, but it is her sun drenched portraits of her daughters that captured the hearts of many and has seen her Instagram page, @allherflowers, grow in popularity.

Whether roaming in paddocks with their ponies or frolicking by the sea, Elle loves to capture her daughters as they explore their environment. The girls can often be found dressed in adorable matching outfits, a love Elle says she inherited from her mother, as her and her siblings always had matching outfits growing up.

4. @amothers.love

Jess Stevens is a mother of five from the Gold Coast in Queensland.  Jess became a first time mother at the age of just 16 and knew shortly after that she wanted to have a big family one day.  Fast forward 18 years and Jess has had her 5th and final baby, giving her 3 beautiful daughters and 2 sons.

Jess is also a Social Media and Lifestyle Influencer on Instagram where you can find them sharing snaps of their everyday life, items and brands they love. Jess and her children have a new love for travelling which has opened the doors to some amazing opportunities.  Jess has  only recently launched her blog where she shares with her valued followers her family friendly travels in more depth.  Watch her space for an amazing adventure coming up in October.

When Jess isn’t changing nappies, shooting content for brands or managing her socials, she likes to shop online, watch Netflix and look for that next adventure to go on with her children.

5. @bybrittanynoonan

Brittany Noonan is a mum, wife, fitness trainer and motherhood blogger from The Gold Coast, Australia.

You’ll never find anything less than her real self on her socials and blog. Brittany openly shares her struggles and low times through her mental health battles and her everyday motherhood struggles but she also shares her happiness and the things that give her joy and peace.

Brittany’s dream is that through sharing this real, unedited version of herself and her passion and knowledge for fitness and wellness, that she can inspire and help women everywhere to accept and embrace themselves and live a life they love.

Brittany is forever on a mission to find the balance between being a busy business owner, fitness lover, mother, friend and of course herself and just wants to share her experiences and to help you find that balance too.

6. @storyandco

Joanne Zammit is an educator, content creator and fashion lover who is obsessed with guiding others to find their purpose and live a life of gratitude.

Jo has an interesting story. Whether it was struggling with an unknown chronic illness for 20 years, losing her mother very suddenly the day she found out she was pregnant with her now eldest son, having degrees in marketing and primary education or being voted one of Google’s top 20 educators across Australia and New Zealand. Joanne’s goal is to help and inspire others whilst documenting her story for her children, from their mother’s perspective and as a legacy for her late mother.

Story and Co is a collection of stories, education, age old wisdom, curated interiors & fashion which Jo has learnt from her late mother, her journey as a mama and experience as a teacher- all with a healthy dose of gratitude.

Jo lives on acreage in Sydney with her Husband Adam and three children, Hunter, Archie and Evie.

7. @theorganisedhousewife

Katrina Springer is the ‘Organising and Checklist Queen’, and she is also the woman behind The Organised Housewife, one of Australia’s most popular parenting blogs.

Created nearly a decade ago, The Organised Housewife has grown into a one-stop-shop for a daily dose of domestic advice that makes life simpler, tidier, and less chaotic. Kat’s passion and skill in helping other mums create an organised home resonates deeply with her audience, which explains why nearly a million people tune in to her blog each month.

As a mother of three, Kat credits her accomplishments as an award-winning blogger, author, and celebrity ambassador to her children. Her honest and authentic approach has touched the hearts and homes of mums across the country.

This year Kat has released her first cookbook, taken home the 2019 Gold Coast Women of the Year People’s Choice Award, and been appointed Celebrity Ambassador for the Give Me 5 For Kids Campaign.

You can follow Kat on Instagram, Facebook and Pinterest.