Ellenie Case


Save money, time and so much more with ethical products.

Ethical products

By using a reusable safety razor one can save $250 over five years.

We can reserve a stack of money by converting to ethical products which are long-lasting, improve our health and supports local businesses and fair trade.

Reusable products save money in the long run.

Major supermarkets make it effortless to stick with the cheapest item, but this cycle can end up costing us more than a one-off, marginally more expensive sustainable option.

Most families use one to two rolls of paper towel a week and, while individually not costly, over time this adds up. Reusable, washable cloths are a viable alternative that require no future purchases.

Most ethical bars utilised for shampoo, conditioner and body wash reduce plastic consumption and one is equivalent to three bottles of liquid products.

Ethical soap bars

Reusable goods can last longer and are better quality.

Not only does the move to ethical goods save expenditure but they last longer.

Take toothpaste, if one brushes their teeth twice a day, organic toothpowder will last twice as long as one regular tube.

Organic tooth tabs

The same goes with sustainable bars, depending on how often one washes their hair, the bars can last four to five months. Plus, they smell equally as wonderful and work as efficiently as any regular brand of shampoo, conditioner, or body soap.

Improve your health.

A lot of cleaning products contain dangerous chemicals such as volatile organic compounds that can be destructive to our health. In addition to damage caused to our natural environment, chemicals also cause illnesses and disease, such as cancer.

Unlike bulk cleaning products, sustainable alternatives are usually 100% natural and don’t contain harmful compounds. Alternatively, they are plant-based, pose minimal threat and work just as adequately.

Sourced locally.

Buying locally-made items is a great investment and there are several advantages to us.

Lady surrounded by rubbish

Most ethical goods are made regionally so by buying them, we’re putting money back into our local economy and boosting its profits. Plus, it highlights to the government the areas the public supports and puts pressure on them to make sustainable changes.

Transport is Australia’s third-largest source of greenhouse gas emissions. And a major contributed to this is the transport of product goods, most of which are from big chain companies.

Unlike these unethical businesses, the other advantage with locally sourced products is that they require fewer travel miles to deliver. They also tend to use much less plastic, which could prevent massive loss of marine life.

Fairtrade and not testing on animals.

In this day and age, equality and ethical rights are of high importance, yet millions of people, particularly children still suffer under unfair labour rights.

However, the remarkable thing about organic items is they use fair trade, meaning producers of the products are paid fair wages and have up-to-standard working conditions. So, by purchasing these items we can be reassured that the making of them is done morally and reasonably.

Each year, more than 100 million animals are killed in the US alone from the testing of products.

This isn’t the case with sustainable brands, which all refrain from using the harmful and destructive procedures.

They make you feel great because they cause no harm to the environment.

We like to feel good about what we buy and where it comes from, and with sustainable products, this is reassured. We can avoid feeling guilty about using multiple items, and throwing them away because we know they’re ethical, sustainable, good for us and good for the planet.

Girl with green leaf in forest


Fast fashion children’s clothes are harming our environment and our kids.

thrown out clothes amongst landfill.

With their rapidly growing bodies, children can go through clothes quicker than any shopaholic.

Every year, 85% of textiles bought in Australia ends up in landfill. A key contributor? Children’s clothing.

A majority of these clothes are made in a process called Fast Fashion, the rapid production of garments by mass-market retailers.

Although affordable, this process is why Australians are consuming 400% more than they were two decades ago.Fast Fashion poses numerous problems to the natural environment and those living within, mainly because of the materials used in development.

Synthetic fabrics  such as polyester, nylon and acrylic are commonly used to make children’s clothes. These materials take up to 1,000 years to biodegrade and release microplastic fibres into the ocean when washed.

Marine animals consume these plastics and inevitably pass it up the food chain until the cycle leads back to us, effecting our bodies.

Currently, there are 5.25 trillion pieces of microplastics littering the ocean – more than all the stars in the galaxy!

Because of the cheap fabric, another issue with these garments is that they break down quicker than ethical clothing and are dangerous to make. On top of poorly paid wages, the workers who create the affordable clothing are also exposed to dangerous elements.

Women working to create cheap clothes.

During production, synthetic garments are treated with multiple toxic chemicals that are not only harmful to the health of workers but also to the children who wear the garments.

Chances are that that five-dollar child’s t-shirt, actually has a much greater, untold cost.

Plus, these poisonous chemicals rapidly increase the amount of Co2 in the air. With levels already exceeding safe human operating space by 20 per cent, it poses a significant problem.

But it’s not too late for change. There are many simple adjustments one can take to prevent these issues and benefit their children.

1.  Buy Sustainable Children’s Clothes.

Unlike fast-fashion garments, eco-friendly clothes are made from better quality materials (organic cotton) and they don’t contain toxic chemicals. Instead, the fabrics are naturally made and sourced.

Below is a list of a few stores you can check out for worthy and sustainable kids’ clothes:

Click photo to find out more.
Click photo to find out more.
Click the photo to find out more.

2.  Read The Label.

A simple solution to ensure you are getting good quality and non-harmful fabrics, is to check the label for what materials are used. You should stay clear of textiles like cotton, synthetic materials and animal fur and instead opt for natural fabrics such as organic cotton, linen, hemp and recycled fibre.

3.  Buy Second-Hand Clothing.

Second hand store

Without adding to the production of garments, second-hand clothes are a great alternative to buying new clothes and they cost a fraction of the price. Additionally, they also provide a great place to recycle outgrown children’s clothes.

4.  Be Mindful of How You Wash and Dry.

The way you clean clothes can reduce water usage and the risk to us.

The average household does 400 loads of laundry every year. You can reduce energy consumption by 90 per cent by simply doing full loads and using cold water only.

A great addition to reduce the amount of microplastics released when you wash clothes is a microfiber-catching laundry ball. Washing one cotton t-shirt releases almost 2,000 microplastic fibres but the laundry ball can slash this risk.

Microplastics in the environment


Owner of Arrived Baby Bags, Karen Entwistle discusses the ups and downs of juggling a business with being a parent.

Karen with her son and husband.

“I love [running my own business] because I feel like I’m doing something for the future of my son,” Karen Entwistle, founder of Arrived baby bags.

After having her son, Oscar, Sydney mother Karen realised there was a lack of gender-neutral baby bags in the market, shortly after her business, Arrived was born.




Karen took the plunge in 2019 after leaving her job. She had a vision to create a multipurpose, stylish bag that was sustainable for both parents. However, launching her own business presented its own difficulties.

She shares, “It’s been a bit of a challenge because my business actually launched in April right as COVID was most prominent, but we made a decision to still launch.

“Then obviously kindergarten closed, my husband started working from home and I was in the spare room, so it was pretty hectic.”

For Karen it was a journey into the unknown. With shipping ports around the world held up due to COVID-19, Entwistle struggled with delays in the delivery of her product but it helped shape her business.

“I think the biggest lesson for me, was nothing’s ever going to be on time, and you need to really work to those expectations,” she says.

Despite this, the year was loaded with success for Karen as she managed to build strong relationships with influencers and received a lot of positive customer feedback.

“I’m a second guesser so I doubt myself all the time and I’m super critical [of my work]. I ask myself if I did that right or could I do it better? So, to get [positive] comments just means a lot to me and makes it all worthwhile,” she says.

From a young age, Entwistle suffered from mental health challenges and like many parents had anxiety about being a good mother to her son, Oscar.

“When I first had him it was difficult, there were sleepless nights and breastfeeding didn’t work for me at first. But he’s three now and when he turns around and says I love you Mum; I just know it’s all worthwhile,” she says.

One of Karen’s baby bags.

During the past difficult year, support from Karen’s family and proper time management allowed Karen to juggle parenting while turning her idea into a flourishing business.

“When Oscar has an afternoon nap I work and when he goes to bed at night I do work then or get up early in the morning. It can be tough but it’s about finding a balance for everything,” she explains.

For 22 years, Entwistle worked at the forefront of the fashion accessory industry but making money for other people was never her dream. She always wanted to have her brand.

Entwistle explained how changing one’s career and choosing to start your own business contrasts greatly from working for one.

“It’s a different kind of feeling and responsibility because it’s your own business. It’s your own money that you’ve invested, there’s sleepless nights, long hours and a lot of sweat and tears to launch.

“You have a different passion for it as well and you don’t ever switch off, it’s always on your mind, I love it.”

Arrived baby bag featured on father

For every bag sold through Arrived, Entwistle donates two dollars to the Gidget Foundation Australia, a not-for-profit organisation which supports new parents including Entwistle.

During her pregnancy and after, Entwistle suffered from depression and sought out Gidget for assistance.

Not only did they support Entwistle throughout her pregnancy journey and afterwards, but they also assisted her husband.

Karen Entwistle – Founder of Arrived

Now, Entwistle is an advocate for Gidget and has a message for parents who are suffering from both prenatal and post-natal depressions.

“There’s support out there, don’t be embarrassed, don’t be ashamed,” Karen advises, “It’s much better to speak up, to protect your family than it is just to keep going the way you’re feeling. With the right support you can get through it.”