Meet the Aussie mums making a career on social media.
Increasingly, new mums take to social media as a creative outlet while adjusting to motherhood, with some building up enough of a following to turn it into a career.
Marketers and brands know that in 2019 audiences are after authenticity, so they flock to these mums who are open and honest about their journey through motherhood – the good, the bad and the ‘insta-worthy’.
These Influencer mums do a lot more than just post cute photos of their kids; they are content creators and successful businesswomen, who share advice on pregnancy, style, health, travel and fitness. They have created a community of mums who can relate to their struggles and learn from their tips and sometimes just share in a laugh.
Here we’ve collected some of our favourite Victorian Influencers to follow for your daily dose of motherhood, fashion and travel and lifestyle inspiration.
After having four boys in five years (including identical twins!), Olivia Anderson saw a gap in the market for a twin feeding pillow. Busy Mums need an extra pair of hands, so the Twincredible was born. From there, arose a website and social media for twin families and the natural evolution was Olivia sharing more of her life, tips and products she loves to a wider audience.
This platform allowed Olivia to share more of her busy life with four young boys, but also her love of flat shoes. Always showing a real and honest take on motherhood (not just the highlight reel) with the mission to empower, inform and celebrate #Mumlife
Olivia prefers to encourage Mums to look after themselves as much as they do their children. She introduced the first Retreat designed specifically for Mothers back in 2016 and now they have extended from Melbourne to Bali, where her third sold-out international Retreat is about to be held.
Visit Olivia’s websites at www.flatoutmum.com.au, www.twincredible.com.au, www.flatoutmumretreats.com.au
Elizabeth Anile, like many 20-something-year-old women, had a pretty straightforward plan for her life. First came the career, then love, a home and a family. She got all of these things; an accomplished journalist at 25, she got the man, the fairytale-style proposal, and ultimately the pitter patter of tiny feet.
At 26, Elizabeth’s life was torn apart. A young woman who barely a year before hadn’t even thought about motherhood suddenly found herself alone with a new baby. A former career woman was, overnight, a full time single mum.
Despite the curve balls life has thrown, Elizabeth’s positivity shines through her writing and her love is personified in her beautiful, happy, bubbly baby boy.
“I guess what I want to get out there is the message that you’re not alone,” she says. And her most important message? ‘Its not a bad thing being a single mum, it’s empowering and a blessing’.
You’ll find Elizabeth’s blog at www.bambiandbaby.com
Ange Cowan is a Ballarat mum sharing her mum life stories in a light hearted way.
It took her two years to get pregnant with her first child as she has endometriosis and also polycystic ovaries.
She then went on to have three kids under three, and tries to share her high and lowlights so other mums don’t always feel so alone.
Ange wants all mums to feel supported and to know that we are all going through struggles (some just hide it better than others).
Ange also loves to share her favourite parenting jokes and quotes along with some of her favourite products helping her get through motherhood (including wine).
Krystal Giardina always wanted to be a mum. She always wanted to be a Disney Princess too, but she knows you can’t have everything.
Turns out, being a sleep-deprived, clean freak, pasta eating mother of three, led her to social media where she began to share images of her home. Now, only a short few years later, while pregnant with her third child she appeared from behind the camera and is now a familiar face.
Juggling motherhood, owning a business, wife, blogger, Influencer and cleaner (someone’s got to do it), Krystal shares her life and family through her platform and her positive, encouraging, yet REAL attitude to life and parenting resonates with mothers everywhere.
Krystal is mother to Vienna, Harlow and Baby boy, Avery, wife to Aldo, body image and self-love advocate and long-time Grey’s Anatomy fan.
Krystal hopes to continue to share her love of style, interiors and motherhood journey with her followers for as long as they want to follow along.
You can also find Krystal at houseofharvee.com
Determined, aspirational, resilient and ambitious – she is Amy Papadatos. Above all else, she is a wife, a mother and a successful business owner.
With a love for adventure, travel, fashion and a keen eye for detail, Amy is courageous in the pursuit of what sets her soul on fire. A goal getter and a trend setter, Amy is a dynamic woman who beautifully shares her experiences of the world around her one Instagram square at a time.
It is impossible to ignore her happy-go-lucky personality that shines through her pictures – lusting over her locations and outfits each and every time.
Amanda Morley (@justamelbournemama) started her Instagram page towards the end of 2017 as a means to share snaps of her unborn son, Hudson.
Already a mama to a teenage girl, having a baby again was exciting and Amanda couldn’t wait to share this new journey through her page.
Showcasing her newfound love for baby boy fashion, with Hudson as her muse and at-home baby model, Amanda’s page began to grow. At just three months old, Hudson made his first career move from modelling for his mama to modelling in campaigns.
In a twist of awesomeness, Amanda also learnt that she was three months pregnant and Hudson was soon to be a big brother – both Hudson and Easton shared the exact due date a year apart!
Amanda and Tinashe (@justamelbournedad) quickly learned the term Irish twins…and yes they have their hands full!
At 11 months and 3 weeks between them, Easton has joined Hudson in his modelling career. Life in Melbourne is definitely busier, but lattes, brunches and Melbourne events are still on the menu for this family.
Adele Barbaro is the ‘mumpreneur’ and blogger behind The Real Mumma, where she shares an honest and raw insight into motherhood.
In 2018 Adele started MAMA Wine Co. Adele wanted to take the confusion out of the hundreds of wines on offer with a range that has been developed, tried and tested by everyday mamas.
“One day I was hosting a dinner party and the men were talking about the wine pairing well with the dinner and commenting about its complexity and legs. I turned to my friend and said, I wonder if there is a wine that pairs well with all my washing? And then and there, the cheeky Mama Wine Co. began,” Adele shares.
MAMA is 100 per cent Australia made and comes from only the best vineyards, sourced after countless trips to find the perfect drop for having a cheeky little giggle at motherhood.
The all new ‘It’s Me Time’ Moscato and the ‘Pairs Well With Bad TV’ Pinot Noir is available for a limited time only from www.mamawineco.com