Meet the Western Australian mums making a career on social media.
In recent years we’ve seen the explosion of a brand new profession – social media influencing. Increasingly, new mums take to social media as a creative outlet while adjusting to motherhood, with some building up enough of a following to turn it into a career.
Marketers and brands know that in 2019 audiences are after authenticity, so they flock to these mum’s who are open and honest about their journey through motherhood – the good, the bad and the ‘insta-worthy’.
These influencer mums do a lot more than just post cute photos of their babies; they are content creators, authors, businesswomen and give advice on pregnancy, style, health and fitness. They have created a community of mums who can relate to their struggles and learn from their tips and sometimes just share in a laugh.
Here we’ve collected our favourite influencers to follow for your daily dose of motherhood, fashion and travel and lifestyle inspiration.
Emma Fletcher is local to Perth, Western Australia and has an interest in sharing local activities for adults and children. With a keen interest in local events, travel, cooking, beauty, animal conservation and supporting charity organisations, Our Messy Nest is a true lifestyle account.
Having recently started her own blog, you’ll find a mix of all these as well as personal pieces both on @ourmessynest and www.ourmessynest.com.au. Staying true to the motivation behind her social media presence, Emma’s five year old son Reed is a constant source of inspiration.
Sharing life as a mother, student, blogger and friend is central to the content shared on these platforms. Emma’s passion for photography has allowed her to connect with other parents to share the ups and downs of parenting, tips on travelling with kids as well as special milestones in her life.
Landscape Architect Paula Kuka, began drawing illustrations depicting her experience of motherhood while on maternity leave with her second child. What started as a personal project and an alternative to a traditional baby book, quickly gained popularity as other mums loved seeing their own personal experiences mirrored in these relatable, touching and hilarious cartoons.
Paula’s cartoons have resonated with parents, highlighting the fact that it’s not only the humorous parenting moments but also the intensely emotional and frustrating facets of parenthood that appear to be universal. The main goal of the project has evolved over time as she realised the power the images could have in transforming someone’s challenging day. Using humour, honesty, and vulnerability, the drawings let other mums know they aren’t alone. Paula hopes that the project continues to cheer up exhausted parents and provoke conversations about guilt and the pressure mothers feel.
Paula lives in Perth with her Journalist husband, 4-year-old son and 1-year old daughter and is currently working on publishing a book of her illustrations.
You can buy Paula’s illustrations at www.commonwild.com.au
Casey Lucas of Lucas Girls Love is a happy wife & mother of two young girls, currently saying yes to new adventures and living the little things!
With a career in fashion and styling spanning over 15 years, Casey enjoys the creative outlet of Instagram influencing, while she raises her beautiful daughters. Well known for their ‘twinning’ and Mummy & Me outfits, the Lucas Girls have worked with iconic fashion labels such a Auguste the Label, Infamous Swim, Unreal Fur and Lack of Colour to name a few.
Casey feels that life can be crazy enough and not always sunshine and rainbows, so insists on keeping her Instagram positive and ‘light & fluffy’ so that her posts continue to put a smile on her followers faces.
Nicole is a 38 year old influencer blessed with 3 beautiful daughters. Currently her main occupation is juggling #mumlife and social media, however she also has a Bachelor of Science (Molecular Genetics) and worked as a Medical Scientist for 13 years.
When her eldest daughter was 6 months old Nicole opened a children’s clothing company, Sugar Plum Tree, which quickly became very popular. Fans went crazy for the bespoke applique pinafores Nicole designed and sewed herself. However after a stressful, yet rewarding 8 years, and the arrival of her 3rd little sugarplum, Nicole decided it was time to move on.
With a love and passion for all things creative, she found a new love in product styling and photography, and for the past two years has shared these passions online, where you can see snippets of her life as a Mum to three girls, find out about fun Perth events and things to do, follow their regular travels, and learn about some awesome new products they love and recommend.
You can follow Nicole on Instagram and read her blog.
Since starting in 2015 as a platform for sharing memories of her firstborn daughter Sophie, Stories of a Mum has blossomed into a social media brand built around beautiful photography, small business promotion and storytelling.
Stories of a Mum is an avenue in which to document the good, bad and downright testing days of motherhood as Laura shares her very open and raw journey as a Navy Wife and mother of two little girls. Laura uses her Instagram page to connect with other mothers while drinking wine and eating pizza in her Kmart leggings. If you love honest captions, photos of family home decor, Mum & kid fashion, local Perth child friendly cafes and travel then @Storiesofamum is the account for you.
Emma Gibb is a Perth influencer with substance. Just like her insta profile portrays, Emma is a wife, mama and manifester. Happily married with two gorgeous boys, Emma wins more in a month than most people win in a lifetime.
We love Emma’s relatable, funny and down to Earth portrayal of motherhood. We also find her honesty around her mental health struggles inspiring; and love how passionate she is about urging women to get help.
Emma loves working in the Perth CBD as a Commercial Property Manager for a top tier agency but when the corporate work day is over and her boys are tucked lovingly in bed, Emma is getting in that side hustle on Insta.
Not only does Emma create content for top brands like Dyson or HelloFresh, she gives intuitive card readings as @thatgypsymum and promotes her successful online crystal store, thatgypsyshop.com
Image credit: @dealuna.photography
Isabel is a Perth blogger and content creator. She is a wife and mother of two boys, Christian, two, and Ethan 6 months. Her husband, Steve, works FIFO. Isabel lived in Spain until her early teens. She has a degree in commerce and a postgraduate degree in corporate governance and gave up her corporate job to have a family. When Christian was 6 months old, she started her Instagram page for fun and in the process discovered her creative passion. She has never looked back.
@house.of.cubs is a collection of photography and stories about their family life. It showcases motherhood, the joys and challenges of raising a young family as well as curated interiors, fashion, products for mums and kids, and her family’s love of the beach, adventure and travelling.
Isabel has recently finished styling Christian’s big boy room. A space where he can play, explore, learn and get lost in imagination! #kidsroominspiration.
Isabel’s family are soon on a 5 week adventure to Europe where she will continue to share the joys and craziness of motherhood whilst travelling with a young family.