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Karenna Wood, founder of Your Fertility Hub, shares her secret to success and opens up about the reality of being an ordinary mum and an entrepreneurial business owner. From an office in her shed to chasing rogue prams down the street, nothing will stop her on her mission to break the taboo around the silent heartbreak of infertility.

Your Fertility Hub is designed to get people talking about fertility. According to Karenna, infertility affects up to one in six families; she calls this the silent heartbreak.

“It’s still a taboo,” she says, “there’s still a stigma and no-one is talking about this. There’s research to show that those going through infertility have the same levels of stress, anxiety and depression as people with a terminal illness. It is that serious.”

Karenna, 35, and her husband, Lee, emigrated to Perth from England in 2011. They now have three children: Isla (6), Ellie (4) and Jack (10 months). Her background in Childbirth Education, HypnoBirthing, HypnoFertility and as a Fertility Coach since 2012 has given her direct insight to the consequences of infertility. Karenna’s altruistic nature is evident in the very foundation of Your Fertility Hub, which came from a desire to support other women when they feel emotionally drained by this condition.

“I’ve seen how dangerous it is when we compare ourselves with others. We need to be real, and we need to be vulnerable.”

“Too often the focus is solely on medical reasons for infertility, but mental health and stress is so important in understanding this condition,” Karenna says. Her wealth of knowledge is evident as she discusses how stress hormones are produced in the same part of the body as reproductive hormones.

“So if you’re stressed,” she says, “your body goes into survival mode and thinks it’s not the right time to conceive—and it’s the same with birth too. Your body doesn’t do what it’s naturally designed to do.” Karenna is clearly fascinated by this link and she’s keen to get women talking about fertility as it’s an issue which so many still shy away from.

“Infertility is a temporary situation. It feels permanent but it is temporary. There is a way to become a parent if you keep going.”

Through Your Fertility Hub, launched in 2017, Karenna has coached 121 women and says that receiving those pregnancy messages and baby pictures is “just the best”. Her passion is evident as she says, “It’s so special and such a privilege to be with these women and I feel so close to these families that I’ve had the opportunity to work with. And what’s so important is that infertility is a temporary situation. It feels permanent but it is temporary. There is a way to become a parent if you keep going. I am the luckiest person in the world to do this job and it lifts my soul.”

Karenna explains, “It’s heartbreaking when everyone around you is getting pregnant but I’ve seen how dangerous it is when we compare ourselves with others.  We need to be real, and we need to be vulnerable. That goes for all women.”

The aim of Your Fertility Hub is not just to help individuals but also to educate society at large to be more sensitive. She says, “People think it’s ok to ask women when they will hear the pitter-patter of tiny feet. I’ve had clients literally run out of the bread aisle of Coles because they can’t bear that conversation.”

It may come as a surprise to learn that Karenna does not have her own fertility story. She candidly reveals that she felt like a fraud when she first started out in this industry, “I felt like I wasn’t good enough. Everyone else had suffered through infertility and could share personal experience. I just couldn’t get out of my own head.” It was her sister that reframed the situation saying, “You don’t choose a heart surgeon because they’ve had heart surgery. You go to them because they have the knowledge and skills you need.”

Learning from her many clients, Karenna has developed an abundance of wisdom in this area. She has found, “For me it works better because I’m not trying to compare my story and fit in with them. And it’s not about going backwards and dwelling, it’s about being positive and moving forwards.”

This is a lesson that Karenna has put into practice in her own life. She has been supported by her husband who pointed out that everyone starts somewhere. She recalls his encouragement at the beginning, “He said, ‘There you are. You have one Instagram follower, now you have eight, now ten.’” Karenna now has more than 1,000 Instagram followers. “So, she says, “for any mums out there who are thinking they couldn’t do what I do, don’t compare my middle to your beginning. Just give it a go, because you never know until you try.”

Your Fertility Hub has grown from humble beginnings, “When I started out, I made a space in my shed that I literally had to climb into. It looked great on camera, but I was surrounded by boxes. Too often we see images on social media which aren’t real. I’m a hot mess most of the time, but you don’t see that part of it when you are comparing yourself to others.”

“It’s hard with the baby as well”, she says, “ The other day I’d done the school run and got the baby back in the car. Then I’m driving off and on a call with a client in New York and there’s my pram, rolling down the street next to me because I’ve forgotten to put it back in the car! Argh!” she laughs.

Karenna says, “Juggling it all is a daily battle, basically. I work early in the morning and late at night. When I try to work when the kids are around, it doesn’t work. But it’s about snatching bits of time and valuing my business enough to get childcare when I need it, even if the business isn’t paying at that point. And to put effort in to the stuff around the edges, like the social media, that isn’t necessarily the service that you offer but it’s important.”

With no extended family in Perth, being organised and using available tools helps Karenna to manage the day-to-day aspects of motherhood whilst running a home and a business, “I’ve got a two-week meal plan and I get the food delivered direct to my bench. That, and I use childcare when I need it.

“Both my girls will be in school from February so it will be working around five nap times and how much work I can get done whilst Jack is sleeping. I often get to the end of the day and I’m crying because I’m over-tired and I feel like I’ve failed the kids because I’ve been saying ‘just a minute, just a minute’ all day and I think, God, I could have done that better. Like all mums do.”

Karenna’s authenticity is tangible as she is honest about the challenges of being a Mumpreneur. However she doesn’t value self-pity saying, “I’ve got a little phrase stuck up in my kitchen which says, ‘Tomorrow is a new day. Try again.’” It’s in line with her philosophy for fertility treatment as she reiterates the benefit of building yourself back up and then moving forward. To do this in business, Karenna advises, “Find your tribe. You don’t have that water cooler chat, but it’s important to have a support network of other mums doing the same as you.”

“I do have those crazy days where I just think this would be so much easier if I just worked in an office!”

After a bad night with the kids, Karenna has a good cry in the shower and then gives herself a slap before focusing on gratitude in her journal, “Writing changes how you think about things. And being grateful for where you are right now means you are starting from a better start point. Just go outside and feel the sun on your face; notice the little things.”

Karenna is grateful that she gets to be there for sports days and swimming carnivals saying, “That’s what’s important to me. I do have those crazy days where I just think this would be so much easier if I just worked in an office! Then I wouldn’t have to work late tonight and be kept awake wondering about Pinterest…but then I couldn’t be there in my kid’s lives the way I want to be.” Joking about the challenges of motherhood aside, it is abundantly clear that Karenna’s family is everything to her. And she wants to bring that joy to other women across Australia and the world.

When considering the future of Your Fertility Hub, Karenna smiles, “An App is coming soon. This will include a monthly membership where people get even more support and contact with me. The next step is gaining pre-registrations so that I can launch the App.

“I’ve got big dreams and I’m going to find a way to make them happen. I want to be able to show my family that you can do what you love, and follow your passion, even if it doesn’t work the first time.”

As Karenna forges ahead with attitude and passion, further success seems imminent for her– and for hundreds more women on their fertility journey.

Photos courtesy of @ALEISHALIEBEZEIT_

 

This incredible prize will not only give you the opportunity to share your journey and inspire others but will also give your business the exposure you’ve been looking for. Read on for more information on how to enter!

Here at Offspring, we know the dedication and commitment it takes to create your own business. Kate Durack, Editor of Offspring and mum of two, made the decision to launch her own magazine after one particularly difficult sleepless night with her 16-month-old daughter.

Kate’s sleep deprived idea has since evolved into Australia’s largest glossy parenting magazine, sold in three of Australia’s largest cities; Perth, Melbourne and Sydney, not to mention an expansive online audience.

At Offspring, we know it can be hard to step out of the shadows and shine a light on your achievements, but we think it’s time to change that.

To help us celebrate 10 years of Offspring, we will be sharing the story of one deserving mum by making you OUR NEXT COVER GIRL!

In addition to a PROFESSIONAL PHOTO SHOOT, you will also receive an UNBELIEVABLE ADVERTISING PACKAGE with Offspring, worth $50,000! This includes:

  • A FULL PAGE advertisement editorial feature showcasing your story and business.
  • The chance for your business to be seen by 300,000 READERS ACROSS AUSTRALIA.
  • ONLINE PROMOTION in our newsletter and on our website.
  • Advertising across ALL THREE HARD COPY MAGAZINES in Perth, Melbourne AND Sydney.

Entering this competition could not be easier; all it takes is three steps!

Step One: LIKE US on Facebook

Step Two: SIGN UP to our newsletter to be the first to hear about updates and promos

Step Three: SEND US A MESSAGE with your nomination and why you/your nominee should win

SPREAD THE WORD!!! The nominees with the most entries wins so get your family and friends involved!

Meet the Aussie mums making a career on social media.

Increasingly, new mums take to social media as a creative outlet while adjusting to motherhood, with some building up enough of a following to turn it into a career.

Marketers and brands know that in 2019 audiences are after authenticity, so they flock to these mums who are open and honest about their journey through motherhood – the good, the bad and the ‘insta-worthy’.

These Influencer mums do a lot more than just post cute photos of their kids; they are content creators and successful businesswomen, who share advice on pregnancy, style, health, travel and fitness. They have created a community of mums who can relate to their struggles and learn from their tips and sometimes just share in a laugh.

Here we’ve collected some of our favourite Victorian Influencers to follow for your daily dose of motherhood, fashion and travel and lifestyle inspiration.

1. @flatoutmum

After having four boys in five years (including identical twins!), Olivia Anderson saw a gap in the market for a twin feeding pillow. Busy Mums need an extra pair of hands, so the Twincredible was born. From there, arose a website and social media for twin families and the natural evolution was Olivia sharing more of her life, tips and products she loves to a wider audience.

This platform allowed Olivia to share more of her busy life with four young boys, but also her love of flat shoes. Always showing a real and honest take on motherhood (not just the highlight reel) with the mission to empower, inform and celebrate #Mumlife

Olivia prefers to encourage Mums to look after themselves as much as they do their children. She introduced the first Retreat designed specifically for Mothers back in 2016 and now they have extended from Melbourne to Bali, where her third sold-out international Retreat is about to be held.

Visit Olivia’s websites at www.flatoutmum.com.au, www.twincredible.com.au, www.flatoutmumretreats.com.au

2. @bambiandbaby_

Elizabeth Anile, like many 20-something-year-old women, had a pretty straightforward plan for her life. First came the career, then love, a home and a family. She got all of these things; an accomplished journalist at 25, she got the man, the fairytale-style proposal, and ultimately the pitter patter of tiny feet.

At 26, Elizabeth’s life was torn apart. A young woman who barely a year before hadn’t even thought about motherhood suddenly found herself alone with a new baby. A former career woman was, overnight, a full time single mum.

Despite the curve balls life has thrown, Elizabeth’s positivity shines through her writing and her love is personified in her beautiful, happy, bubbly baby boy.

“I guess what I want to get out there is the message that you’re not alone,” she says. And her most important message? ‘Its not a bad thing being a single mum, it’s empowering and a blessing’.

You’ll find Elizabeth’s blog at www.bambiandbaby.com

3. @mama.duck.said

Ange Cowan is a Ballarat mum sharing her mum life stories in a light hearted way.

It took her two years to get pregnant with her first child as she has endometriosis and also polycystic ovaries.

She then went on to have three kids under three, and tries to share her high and lowlights so other mums don’t always feel so alone.

Ange wants all mums to feel supported and to know that we are all going through struggles (some just hide it better than others).

Ange also loves to share her favourite parenting jokes and quotes along with some of her favourite products helping her get through motherhood (including wine).

4. @houseofharvee

Krystal Giardina always wanted to be a mum. She always wanted to be a Disney Princess too, but she knows you can’t have everything.

Turns out, being a sleep-deprived, clean freak, pasta eating mother of three, led her to social media where she began to share images of her home. Now, only a short few years later, while pregnant with her third child she appeared from behind the camera and is now a familiar face.

Juggling motherhood, owning a business, wife, blogger, Influencer and cleaner (someone’s got to do it), Krystal shares her life and family through her platform and her positive, encouraging, yet REAL attitude to life and parenting resonates with mothers everywhere.

Krystal is mother to Vienna, Harlow and Baby boy, Avery, wife to Aldo, body image and self-love advocate and long-time Grey’s Anatomy fan.

Krystal hopes to continue to share her love of style, interiors and motherhood journey with her followers for as long as they want to follow along.

You can also find Krystal at houseofharvee.com

5. @amypapadatos_

Determined, aspirational, resilient and ambitious – she is Amy Papadatos. Above all else, she is a wife, a mother and a successful business owner.

With a love for adventure, travel, fashion and a keen eye for detail, Amy is courageous in the pursuit of what sets her soul on fire. A goal getter and a trend setter, Amy is a dynamic woman who beautifully shares her experiences of the world around her one Instagram square at a time.

It is impossible to ignore her happy-go-lucky personality that shines through her pictures – lusting over her locations and outfits each and every time.

6. @justamelbournemama

Amanda Morley (@justamelbournemama) started her Instagram page towards the end of 2017 as a means to share snaps of her unborn son, Hudson.

Already a mama to a teenage girl, having a baby again was exciting and Amanda couldn’t wait to share this new journey through her page.

Showcasing her newfound love for baby boy fashion, with Hudson as her muse and at-home baby model, Amanda’s page began to grow. At just three months old, Hudson made his first career move from modelling for his mama to modelling in campaigns.

In a twist of awesomeness, Amanda also learnt that she was three months pregnant and Hudson was soon to be a big brother – both Hudson and Easton shared the exact due date a year apart!

Amanda and Tinashe (@justamelbournedad) quickly learned the term Irish twins…and yes they have their hands full!

At 11 months and 3 weeks between them, Easton has joined Hudson in his modelling career. Life in Melbourne is definitely busier, but lattes, brunches and Melbourne events are still on the menu for this family.

7. @real_mumma

Adele Barbaro is the ‘mumpreneur’ and blogger behind The Real Mumma, where she shares an honest and raw insight into motherhood.

In 2018 Adele started MAMA Wine Co. Adele wanted to take the confusion out of the hundreds of wines on offer with a range that has been developed, tried and tested by everyday mamas.

“One day I was hosting a dinner party and the men were talking about the wine pairing well with the dinner and commenting about its complexity and legs. I turned to my friend and said, I wonder if there is a wine that pairs well with all my washing? And then and there, the cheeky Mama Wine Co. began,” Adele shares.

MAMA is 100 per cent Australia made and comes from only the best vineyards, sourced after countless trips to find the perfect drop for having a cheeky little giggle at motherhood.

The all new ‘It’s Me Time’ Moscato and the ‘Pairs Well With Bad TV’ Pinot Noir is available for a limited time only from www.mamawineco.com

Are you a ‘mumpreneur’ running your own business? Do you know a deserving mum whose business needs that extra push?

Offspring began from one mum’s entrepreneurial idea.

To celebrate Offspring’s special 10th anniversary edition, we want to reward another Australian Mumpreneur with a $50,000 advertising package.

Sign up to our newsletter and visit our Facebook page to nominate now!

WHAT YOU CAN WIN

  • Be an Offspring cover girl! A cover editorial feature on your ‘MUMPRENEUR’ story.
  • $50,000 advertising package to celebrate our 10th ANNIVERSARY Special Edition
  • Your business featured across Offspring’s Sydney, Melbourne and Perth hard copy and digital editions, reaching an audience of more than 300,000 Australians per issue.
  • A full page display advertisement and editorial feature plus online promotion in our newsletter and website.
  • Professional photo shoot to celebrate you and help you promote your business!!

HOW TO ENTER

1.Sign up for our newsletter

2. Message us on Facebook and tell us in 200 words or
less why you deserve to win
(You can also nominate your friends/family/colleagues)

3. We’ll share our top 5 responses on Facebook

4.VOTE VOTE VOTE! Stay tuned to our Facebook page
to vote for your entry, (hint: the entry with the most votes
WINS so spread the word!)

5.The winner will be announced on our Facebook page in
October