Meet the Aussie mums making a career on social media.
Increasingly, new mums take to social media as a creative outlet while adjusting to motherhood, with some building up enough of a following to turn it into a career.
Marketers and brands know that in 2019 audiences are after authenticity, so they flock to these mums who are open and honest about their journey through motherhood – the good, the bad and the ‘insta-worthy’.
These Influencer mums do a lot more than just post cute photos of their kids; they are content creators and successful businesswomen, who share advice on pregnancy, style, health, travel and fitness. They have created a community of mums who can relate to their struggles and learn from their tips and sometimes just share in a laugh.
Here we’ve collected some of our favourite NSW and Queensland Influencers to follow for your daily dose of motherhood, fashion and travel and lifestyle inspiration.
1. @mumpacktravel
In 2016 solo mum Evie Farrell and her daughter Emmie left Australia with a backpack and a dream of spending time together. For more than two and a half years they travelled through Asia, living a completely different life to what they had at home and learning about the world beyond the suburbs. “I was working full time and trying to work out how to spend more time with Emmie,” said Evie. “As soon as I realised it was cheaper for us to travel than stay at home I started packing up.”
It was the best decision she could have made.
“This trip changed us,” said Evie. “We know each other so well now, we’ve spent so much precious time together and we have the most incredible memories.”
Evie and Emmie have been in Sydney for the past six months while they finished their book, Backyard to Backpack, all about their adventures. It’s available for preorder and is in-store from 5 August.
You can find Evie on Instagram at @mumpacktravel and at www.mumpacktravel.com
2. @theconniediaries
Connie, an entrepreneur, mother, step mother and wife living on the Central Coast NSW is passionate about the simple things in life and raising her boys simply in their coastal home town.
Connie and her family travel often in their renovated vintage caravan seeing many beautiful parts of our country. When they’re not traveling, you’ll find them having slow days around home crafting, gardening, cooking or you’ll catch them outdoors by the beach, 4×4 driving or taking a hike.
Between traveling and slow days, Connie manages her travel blog and a popular online business @thetimbatrendandfolk where her husband and herself hand make a variety of shelves for around the home.
3. @allherflowers
Elle Rampling is a photographer and mother to three girls; Audrey, Harriet and Magnolia. A recent sea change has seen Elle and her family move from an area surrounded by horses and paddocks in rural Australia to a sweet old cottage in a sleepy beach town on the Mid North Coast of NSW.
Elle is a lifestyle photographer, specialising in capturing families, but it is her sun drenched portraits of her daughters that captured the hearts of many and has seen her Instagram page, @allherflowers, grow in popularity.
Whether roaming in paddocks with their ponies or frolicking by the sea, Elle loves to capture her daughters as they explore their environment. The girls can often be found dressed in adorable matching outfits, a love Elle says she inherited from her mother, as her and her siblings always had matching outfits growing up.
4. @amothers.love
Jess Stevens is a mother of five from the Gold Coast in Queensland. Jess became a first time mother at the age of just 16 and knew shortly after that she wanted to have a big family one day. Fast forward 18 years and Jess has had her 5th and final baby, giving her 3 beautiful daughters and 2 sons.
Jess is also a Social Media and Lifestyle Influencer on Instagram where you can find them sharing snaps of their everyday life, items and brands they love. Jess and her children have a new love for travelling which has opened the doors to some amazing opportunities. Jess has only recently launched her blog where she shares with her valued followers her family friendly travels in more depth. Watch her space for an amazing adventure coming up in October.
When Jess isn’t changing nappies, shooting content for brands or managing her socials, she likes to shop online, watch Netflix and look for that next adventure to go on with her children.
5. @bybrittanynoonan
Brittany Noonan is a mum, wife, fitness trainer and motherhood blogger from The Gold Coast, Australia.
You’ll never find anything less than her real self on her socials and blog. Brittany openly shares her struggles and low times through her mental health battles and her everyday motherhood struggles but she also shares her happiness and the things that give her joy and peace.
Brittany’s dream is that through sharing this real, unedited version of herself and her passion and knowledge for fitness and wellness, that she can inspire and help women everywhere to accept and embrace themselves and live a life they love.
Brittany is forever on a mission to find the balance between being a busy business owner, fitness lover, mother, friend and of course herself and just wants to share her experiences and to help you find that balance too.
6. @storyandco
Joanne Zammit is an educator, content creator and fashion lover who is obsessed with guiding others to find their purpose and live a life of gratitude.
Jo has an interesting story. Whether it was struggling with an unknown chronic illness for 20 years, losing her mother very suddenly the day she found out she was pregnant with her now eldest son, having degrees in marketing and primary education or being voted one of Google’s top 20 educators across Australia and New Zealand. Joanne’s goal is to help and inspire others whilst documenting her story for her children, from their mother’s perspective and as a legacy for her late mother.
Story and Co is a collection of stories, education, age old wisdom, curated interiors & fashion which Jo has learnt from her late mother, her journey as a mama and experience as a teacher- all with a healthy dose of gratitude.
Jo lives on acreage in Sydney with her Husband Adam and three children, Hunter, Archie and Evie.
7. @theorganisedhousewife
Katrina Springer is the ‘Organising and Checklist Queen’, and she is also the woman behind The Organised Housewife, one of Australia’s most popular parenting blogs.
Created nearly a decade ago, The Organised Housewife has grown into a one-stop-shop for a daily dose of domestic advice that makes life simpler, tidier, and less chaotic. Kat’s passion and skill in helping other mums create an organised home resonates deeply with her audience, which explains why nearly a million people tune in to her blog each month.
As a mother of three, Kat credits her accomplishments as an award-winning blogger, author, and celebrity ambassador to her children. Her honest and authentic approach has touched the hearts and homes of mums across the country.
This year Kat has released her first cookbook, taken home the 2019 Gold Coast Women of the Year People’s Choice Award, and been appointed Celebrity Ambassador for the Give Me 5 For Kids Campaign.
